The Trouble With Page-Level Surveys

It’s becoming more and more common for companies to deploy opt-in page-level surveys in order to hone-in on problems with specific pages.

The problem is that if something isn’t working for you on a website, you don’t complain on that page, you complain when you are good and frustrated 3 pages later. The first time something doesn’t work, you aren’t necessarily going to pipe up and tell someone with an opt-in survey, you’re going to poke around for a few seconds and try to figure it out on your own.

The results can be misleading.

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