Audiocast #2 With Evan Schuman: Multichannel/Merged Channels

I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek) about a variety of topics having to do with measuring the online experience. I posted the first one (about the Nielsen/ComScore "time spent" metric) last week.

This week's installment is about the challenges and opportunities of multichannel or "merged channel" measurement, which sort of fits in with my theme this week about online shopping during the upcoming holidays, since most retailers selling  holiday gifts online are working in a multichannel environment.

Hear the audiocast below if you have Quicktime (while I figure out how to support other players on the blog), or you can also get the audiocast here .



Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment. I'll be posting the remaining few segments of my chat with Evan in the coming weeks.

I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek) about a variety of topics having to do with measuring the online experience. I posted the first one (about the Nielsen/ComScore "time spent" metric) last week.

This week's installment is about the challenges and opportunities of multichannel or "merged channel" measurement, which sort of fits in with my theme this week about online shopping during the upcoming holidays, since most retailers selling  holiday gifts online are working in a multichannel environment.

Hear the audiocast below if you have Quicktime (while I figure out how to support other players on the blog), or you can also get the audiocast here .



Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment. I'll be posting the remaining few segments of my chat with Evan in the coming weeks.

Comments

[Marine fuel tanks]

Evan Schuman served as the Retail Technology Editor/Columnist for eWEEK, PCMagazine, Baseline, Channel Insider and CIO Insight (at Ziff Davis) and before that, he spent 11 years at CMP Media, serving in a variety of editorial roles including the News Editor for InformationWeek and Techweb, the Editor of Techwire and the Internet Business Report and Editor-at-Large for CommunicationsWeek. His last two years were served as Editorial Director of a special projects division.

[Cheap fence panels]

Evan Schuman is CEO of The Content Firm Inc., an editorial company that creates multimedia, online and print content for marketers.