I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek fame) about a variety of topics having to do with measuring the online experience.
The first audiocast is available by clicking here , and it's about what Evan and I both consider to be the deficiencies of the newish Nielsen/Comscore measurement focusing on time spent (instead of just hits and clicks). I did a blog entry about it at the time too, and I haven't changed my mind. Time spent is at best an incomplete metric and at worst a misleading one.
We'll be posting the other segments in the coming weeks, and they include topics like multichannel measurement, where web analytics is going next, and online metrics in general. Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment.
Good audio - thanks for putting it up here. Is it ok to linnk to this post from my blogs? I like to ask.
Posted by: Payday Loans | November 24, 2009 at 07:27 AM
posting the other segments in the coming weeks, and they include
Posted by: Coach Outlet | August 11, 2011 at 08:24 PM