Webinar With Border's Books

We had a great webinar with Kevin Ertell (VP of E-Business) at Border’s last week. Even if you missed it, you can click here to hear the pre-recorded session.

We’ve worked with Kevin back in his Tower Records days and more recently at Border’s, where he’s been developing an e-commerce site that will launch in early 2008 to compete with Amazon.com and BarnesandNoble.com.

 

The webinar focused on how he has been measuring the impact of his comprehensive e-newsletter program on loyalty, and how he’s using voice-of-customer feedback to redesign the Border’s site in anticipation of the 2008 launch. Kevin also spoke at our Customer 2.0 event in Ann Arbor in early September, and is always great at offering colleagues really practical, tactical solutions for the challenges all e-retailers and e-marketers face.