We had a great webinar with Kevin Ertell (VP of E-Business) at Border’s last week. Even if you missed it, you can click here to hear the pre-recorded session.
The webinar focused on how he has been measuring the impact of his comprehensive e-newsletter program on loyalty, and how he’s using voice-of-customer feedback to redesign the Border’s site in anticipation of the 2008 launch. Kevin also spoke at our Customer 2.0 event in Ann Arbor in early September, and is always great at offering colleagues really practical, tactical solutions for the challenges all e-retailers and e-marketers face.
He has made his weapons his gods.
When his weapons win he is defeated himself. O(∩_∩)O~
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