New Record

 Wow—I just heard from my Director of Technology that we served more than 500,000 online customer satisfaction surveys yesterday—a new record for us.  Half a million surveys in just one day!

It’s no coincidence that yesterday was Cyber Monday and people were shopping online in record numbers this year (just checked both Comscore and Hitwise to see if there are any early estimates for traffic volume, but I don't see any yet).

We’ve been taking satisfaction readings through the month of November and on Cyber Monday for a few years in a row now, so hopefully tomorrow, we’ll be releasing our take on how satisfied shoppers were this Cyber Monday compared to previous years and other times of the year. It should tell us something about how well all the free shipping promos and other early deals and discounts are working this year. Also, since customer satisfaction as measured by the ACSI is predictive, it should give us an idea of what we can expect to see in the next three weeks or so as the online holiday shopping season gets in full swing.

Let the games begin!