« New Google Search Feature | Main | How Will the Economy Affect E-Business? »

April 29, 2008

Online Banking Outperforms Other Financial Services Industries

Our latest research with Forbes.com shows that online banking is vastly outperforming other online financial services industries. Banks scores an 82 on the ACSI's 100-point scale (up 12% or 9 points from the 2003 score of 73), while investing and credit card websites were both at 75. The online banks are clearly setting a high bar. A score of 82 makes online banking the bright spot in the industry overall (offline banking scored a 78 when measured by the ACSI in late 2007).

Most notably, we found that highly satisfied online banking customers are 31 percent more likely to buy additional services from the bank and 54 percent more likely to recommend the bank to others.

You can read more about the study in BusinessWeek or download the full report here.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e54f054aaf883400e5521aee198834

Listed below are links to weblogs that reference Online Banking Outperforms Other Financial Services Industries:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

On cnn website they say that online banking doesn't outperforms other services...

I think it is actually mood elevating site with great report. Yes, you are doing absolutely fine job.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

My Photo

Forbes

Blog powered by TypePad

Sponsored Ads


  • Google Analytics