Online Banking Outperforms Other Financial Services Industries
Our latest research with Forbes.com shows that online banking is vastly outperforming other online financial services industries. Banks scores an 82 on the ACSI's 100-point scale (up 12% or 9 points from the 2003 score of 73), while investing and credit card websites were both at 75. The online banks are clearly setting a high bar. A score of 82 makes online banking the bright spot in the industry overall (offline banking scored a 78 when measured by the ACSI in late 2007).
Most notably, we found that highly satisfied online banking customers are 31 percent more likely to
buy additional services from the bank and 54 percent more likely to
recommend the bank to others.
You can read more about the study in BusinessWeek or download the full report here.
On cnn website they say that online banking doesn't outperforms other services...
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