Just back last night from the eMetrics Marketing Optimization Summit in San Francisco. I had the honor of speaking after Tom Davenport; celebrated author of Competing on Analytics: the New Science of Winning. Tom's presentation was excellent and gave the conference a great foundation and focus. Tom did a good job of explaining the potential competitive advantage that can be gained by using analytics in both your strategic and tactical decisions, with great examples from companies like Netflix; Harrahs and even the Boston Red Sox.
This year's summit centered on bringing multiple metrics together, including customer satisfaction/voice of customer. It reminded me of the early days at the eMetrics conferences where the focus was almost exclusively on clickstream analytics. It is great to see the industry moving forward and as a result providing better insight. If you haven't checked it out yet, there is a great white paper on the web metric ecosystem by Eric Peterson. You can get a copy here.
Congratulations to Jim Sterne for once again putting on a great event that not only helps educate the newcomers to the web analytics/metrics world, but also provides a great forum for those of us that have been around this industry for a while.
Congratulations to you too, Larry. The Twittersphere was aglow with reviews on your presentation. And this is from people who knew you were up there as a *sponsor*. The comments were all about how informative you were and how you did *not* give a sales pitch, but an educational presentation. You, Sir, set the standard for the rest of the vendors to live up to. Many thanks.
Posted by: Jim Sterne | May 10, 2008 at 08:29 PM