Well folks, we’re gearing up for our
second user group, to be held next week in Ann Arbor. We called it: True North: Charting a Customer- Centric Course to
Online Success. It will be two days of case studies, practical advice,
panel discussions, and expert insights about how to use voice of customer to
guide a successful e-business strategy. Our keynote is Shane Atchison,
co-founder of Zazz and co-author of Actionable
Web Analytics: Using Data to Make Smarter Business Decisions.
We have a great line up of speakers and panelists,
including:
- American Customer Satisfaction Index (ACSI) – David Van Amburg, Managing Director
- Ask.com - Carla Borsoi, VP of Research
and Analytics
- Automotive
News - John
Fitzgerald
- Borders – Kevin Ertell, VP of
E-Commerce
- Forbes.com – Bruce Rogers, Vice President of Marketing
- Kellogg
Company –
Paul Iagnocco, Director, Ebusiness
- Quicken
Loans – Matt
Cardwell, Website Marketing Director
- ForeSee
Results - Russ Merz, PhD, Research Director
St. John Health System – Pam Hedman, Interactive Marketing Manager
I don’t know how much time I’ll have for blogging, but
I’ll definitely try to check in. These conferences are useful to our clients
because they get to share best practices and see how others are implementing
change, but it’s useful for me, too, to hear what’s on clients’ minds and
what’s keeping them up at night.
Hope to see you next week in Ann Arbor!
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