Web Analytics in a Recession?

I'm just catching up on all the blog entries I wanted to write and never got to over the holiday weekend.

I liked the guest post over on Eric Peterson's blog by Corry Prohens of IQ Workforce. IQ Workforce is an online marketing and analytics recruitment firm that does a few surveys a year. Corry's latest survey, which he wrote about on Eric's blog, is a survey of web analytics professionals on how they think the recession will impact their job:

• 74% of practitioners expect that spending on web analytics will increase at their company during the recession (40% said it would increase a bit / 34% said it would increase significantly)
• 60% of practitioners said that the recession would either increase the likelihood of hiring additional web analytics resources or have no impact
• 17% said that their company was either somewhat or very likely to reduce web analytics headcount during the recession
• 2% thought that the recession would have a major negative impact on their career

These findings are in line with my instinct  (and experience, based on how business is going for us right now) that web analytics will be more important than ever in a down economy. When things are going well, a lot of companies can be successful. When consumers start to tighten their belts, companies will have to compete harder to earn their business, and that is where the web analytics come in.

Comments

[pavamaanmj]

These findings are in line with my instinct (and experience, based on how business is going for us right now) that web analytics will be more important than ever in a down economy. When things are going well, a lot of companies can be successful. When consumers start to tighten their belts, companies will have to compete harder to earn their business, and that is where the web analytics come in
sond mind in a sound body
----------------------------------------------
pavamaanmj
http://auctions.fastrealestate.net