This Wednesday, we're doing a webinar with Lacoste about how they are using their e-commerce site (first launched in 2007) to both support online and offline sales while also encouraging affinity to the luxury brand.
Maryssa Miller, Director of E-Commerce for Lacoste, will share her case study about how online customer satisfaction data has helped Lacoste gauge customer expectations and guide improvements that increase both sales and demand for the brand.
In addition, Sucharita Mulpuru with Forrester is joining us to discuss the challenges faced by consumer brands that sell direct and through retail partners. She's going to talk about the role customer metrics can play in mitigating channel conflict.
It's a free webinar. Click here to register. Maryssa is great and always has a lot of really interesting insights. Her session was one of the highest-rated session at our 2008 User Conference.