The turmoil in the financial markets has resulted in the highest volume of traffic for brokerage websites in three years.
Heather Hopkins of Hitwise adds that US internet visits to Stocks and Shares websites have increased 85% since August.
Wow.
So what are these companies doing, if anything, online to address the questions their customers may have?
Bear Stearns' home page seems to be in some denial about the magnitude of what has happened to the company in the last couple of weeks. They do not make it easy for panicky customers to get their questions answered. Most of their individual pages link to JP Morgan Chase.
Looking at the JP Morgan Chase website, you wouldn't have any clue there even was a financial crisis in this country! Business as usual over there.
Washington Mutual customers are directed to a fairly straightfoward explanation of what will be different now thay they're with Chase that seems to emphasize stability, lack of change and increased access to resources. Nice job by Chase on this one, especially given all they're dealing with.
They do not make it easy for panicky customers to get their questions answered. Most of their individual pages link to JP Morgan Chase.
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How did the JP Morgan Chase websites maintain itself in financial crisis?Please explain it so that other companies also follow it and rise up.
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When this post was made was a very strange time. I remember checking the stock market every few minutes just wondering what was going to happen next.
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How did the JP Morgan Chase websites maintain itself in financial crisis?Please explain it so that other companies also follow it and rise up.
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