Into the Wild is a bestselling book by Jon Krakauer and a movie made last year by Sean Penn. It's about a young man named Chris McCandless who disappears into the wilderness of Alaska for a planned stay of several months. He had no compass and no map and his only food was a 10-lb bag of rice. McCandless died after a few months alone in a bus in the Alaskan bush; accounts differ on whether he died of starvation or because he was poisoned by some seeds he misidentified.
There are debates about whether McCandless was crazy or stupid or idealistic or heroic, but what seems clear is that he could have easily survived with a few more preparations and a better understanding of what he was getting into. Admirers and detractors alike agree that he didn't have the proper respect for the challenges he was about to face, and that he mistakenly trusted his own instincts above logic and facts.
Bear with me. I promise this is related to web analytics!
Just like hikers and mountain climbers talk about preparedness and proper tools and equipment, those of us working on making successful websites have our own tools and equipment. Using a website to foster online and offline sales, loyalty, and recommendations does not have to be a random attempt filled with educated guesses. There are proven, scientific tools to guide your choices and you can easily determine what kinds of metrics have the greatest ROI and which tools to use for which problems. As they say, when you have a hammer, every problem looks like a nail.
Somehow this all reminded me again of Eric Peterson's white paper about the ecosystem of web analytics and how to integrate various web metrics for maximum success. I guess the point is that you don't have to be going "into the wild" when you're running a website--you don't have to go out there without proper tools and protection and eqiupment. The right tools will equal success. McCandless would probably succeeded if he'd only had a map.
So while others debate about McCandless' mental health, you can question mine because everything makes me think of web analytics.
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I guess the point is that you don't have to be going into the wild" when you're running a website.
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I loved that movie Into the Wild. I'm having trouble understanding the relationship with we analytics though?
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