Whether or not you made the LaCoste webinar last week, I hope you'll join us this coming Thursday for another webinar with Kelloggs.
Paul Iagnocco, Director of E-Businesses at Kellogg, is going to talk about how customer satisfaction metrics can guide evaluation and decision-making for a website that is not primarily used for e-commerce. He'll talk about how to address the needs of different audiences across multiple brands and how to effectively use the website as a promotions channel. I think he'll be talking mainly about his experience with the main website (kelloggs.com) as well as with two brand sites (keebler.com and morningstarfarms.com).
If you run a website that is not primarily used as a sales channel, I think you'll find his insights pretty interesting. The webinar is being done in conjunction with the AMA, and you can register to attend here.
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