Whatever you want to call it, it is here to stay. While it is getting obvious (and expected) in retail, it goes beyond that. While watching the last few minutes of the Emmy Awards, as Tina Fey is making her (one of many) acceptance speech, she mentions that you can watch 30 Rock on NBC.com, Hulu, itunes, etc.
Now, watching a show on my laptop or my iPhone is not quite the same as the 60" TV. So what else do we need to make a merged channel experience for TV complete? Convergence of my computer and my TV. Either a "integrated" device, or let me quickly and easily stream that content from my laptop to the big screen. Now, there is technology to do those things, but it is not yet in the mainstream.
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