On My Way To eMetrics

I am excited about participating in this year's eMetrics Marketing Optimization summit in DC (Alexandria to be more precise). There is a great list of speakers: Jim Sterne (Chairman of the Web Analytics Association), Eric Peterson (Web Analytics Demystified and the founder of Web Analytics Wednesdays), Jason Burby (ZAAZ), Alex Langshur (PublicInsite) and many other industry leaders. And there is a great representation of companies presenting including The New York Times, Hewlett Packard, Ameriprise, Home Depot, McAfee, Yahoo! and Nokia, just to name a few. It is an honor to share the podium with such a great list of presenters.

It will be interesting to see the mood of the web analytics industry in these turbulent economic times.How has the economic crisis impacted the mood and initiatives of this group?

While budgets are getting tight and earnings are disappointing, there is no more important time to make sure you have the right metrics -- and use them the right way! One of my favorite sayings is "You cannot manage what you cannot measure." Not too long ago you could be successful on the web by just showing up. Not anymore. Only the strong will survive.

Check back in the next day or so for some updates from the conference!

Comments

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eMetrics is the premiere global conference focused on improving the results of your digital marketing investment. You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience. You will learn from colleagues, associates and friends from sharing successes, challenges and proven techniques.

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This year’s conference provides over 90 speakers and panelists, more than 60 unique sessions, retailer-specific networking activities each and every day and more than 100 industry exhibitors

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By correlating these research conclusions with the online customer life cycle model,
this paper offers the first set of e-metrics aimed at providing Web site managers
new, fundamental insights into their e-business.

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Love Love Love it! Much faster and how can it possible that the Mixx Design looks even cleaner and more organized with all the new features! Great job All!

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You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience.

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Just think about it. Buying online and picking up in store is not always what it is cracked up to be. While great in concept, how many times have you had to wait in line at the store, or park a long way from the store.