Off to WOMMA

I am off to speak at the Word of Mouth Marketing Association's (WOMMA) annual summit in Las Vegas.  It should be an exciting conference.  Word of mouth can have a powerful impact.  I think the focus on word of mouth is a very important effort and I applaud those that got the WOMMA started.

But I also think there is a lot of misinformation on the metrics around word of mouth.  I will be participating in a debate about NPS, an often used proxy or metric of word of mouth.  It is also a very misleading metric. Join me at WOMMA in Las Vegas and you can learn more.

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[Girls roller skates]

The Ethics Code is a cornerstone of the principles that built this organization. WOMMA is very proud that
the FTC recognized in their new guide, with no less than ten specific references, the authority and integrity
of the overall WOMMA Code.