I was at a party recently where I was talking to a civilian (aka a non-web analytics guy) who, once he found out what I do, wanted to tell me about every bad website experience he'd ever had. One good/interesting experience he mentioned: he talked about a site he visited a year or so ago that gave out $10 gift certificates to customers who found broken links or messed up unicode on the website, or who gave the webmasters tangible and valuable information for building a better site.
I have no idea if this turned out to be a good business model for the company, but I thought the concept of turning your online customers into a vast usability network was an interesting one.
Of course, he didn't remember the company, so it clearly didn't make too much of an impression in terms of his loyalty to them.
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