Just think about it. Buying online and picking up in store is not always what it is cracked up to be. While great in concept, how many times have you had to wait in line at the store, or park a long way from the store, etc. What is your expectation when buying online and picking up in store? I always expect it to be just as easy to pick it up in the store as it was to buy it online. Well, it does not always work that way.
Well, Sears is planning on opening a warehouse style concept store in Joilet Illinois this summer. The store will feature a drive-through. I like the idea of that. This also could be a great way to appeal to a younger, more internet savvy audience, that historically has been a challenging segment for Sears. Check out more details here.
On the surface this sounds like a very interesting idea for Sears to test out. I can't wait to find out how successful this concept will be. Think of the possibilities not only for Sears, but other multi-channel retailers.
And it could even be an effective way for online only retailers to compete with multi-channel retailers. Do we see an Amazon Drive Thorugh in our future? Or, maybe in a shared environment, a drive-through for Zappos - Newegg - Netlifx?
Do you think you would use it?
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