Netflix announced this week that they delivered their 2 billionth movie. It was Nick and Norah's Infinite Playlist, and the guy in Alabama who ordered it got a free lifetime subscription to Netflix. I don't think that 2 billion number includes all the videos they've streamed, just those they've delivered by mail. They're mailing 2 million movies PER DAY. That has got to make them the USPS's greatest customer. Wonder if they get a volume discount?
I mention this because Netflix has come out at the top or tied for the top position in eight consecutive ForeSee Results e-retail studies: we measure online satisfaction with the top 40 online retailers every Christmas and the top 100 e-retailers every spring. This means that Netflix consistently has the best customer satisfaction in the e-retail industry, and the research indicates that companies that have high satisfaction reap significant finnacial rewards. Netflix revenue grew more than 13% from 2007 to 2008, while the industry average was more like 7%.
We're analyzing the data for the Spring 2009 Top 100 e-retailers list now, and I'll give you a hint about whether or not Netflix made the top spot again. Wait, no, I won't give you a hint. What fun would that be?
Netflix has invested online movie watching experience with new meanings and has been reining the niche, outdoing every competitor since its insipience in 1997. It has quite deservedly been the darling of millions therefore. However, lately some upgrades and modifications in the world of netflix downloads have triggered speculation on the decreasing efficiency of its services.
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Thanks for posting that Netflix Chicago Tribune story. I really enjoy their service, it saves me a lot of time and $.
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