Last night we kicked off our 2009 ForeSee Results User Summit, eVolve.
Why the name eVolve? Well, to be successful we need to evolve our use of web analytics. Many things around us are evolving, and at a faster rate then we have seen in the past. The "internet economy" is evolving, from a rising tide that was lifting all "internet" boats to a fiercely competitive environment that has to fight and win to survive.
Consumers have evolved. Thanks to the internet, there are more choices. We are no longer restricted by location.
The switching costs are lower. We can be in multiple places at the same time, by simply opening up another browser tab/window. Our costs to switch are near zero thanks to the internet.
And now consumers have become more knowledgeable. And with knowledge comes power. The consumer is now in charge.
And our web analytics solutions need to evolve. We need to integrate our data, and become smarter.
To win we must compete and win. Those that satisfy their customers/prospects will win.
This site is presented internet economy, "competitive environment" for consumers: www.remotesupport.com
Posted by: PC Tech Support | October 04, 2009 at 11:03 PM