FREEDyourMind

Guess Who's Coming to Ann Arbor?

Last night we kicked off our 2009 ForeSee Results User Summit, eVolve. 

Why the name eVolve?  Well, to be successful we need to evolve our use of web analytics.  Many things around us are evolving, and at a faster rate then we have seen in the past.  The "internet economy" is evolving, from a rising tide that was lifting all "internet" boats to a fiercely competitive environment that has to fight and win to survive.

Consumers have evolved.  Thanks to the internet, there are more choices.  We are no longer restricted by location. 

The switching costs are lower.  We can  be in multiple places at the same time, by simply opening up another browser tab/window.  Our costs to switch are near zero thanks to the internet.

And now consumers have become more knowledgeable.  And with knowledge comes power.  The consumer is now in charge. 

And our web analytics solutions need to evolve.  We need to integrate our data, and become smarter.

To win we must compete and win.  Those that satisfy their customers/prospects will win.

Announcing a Beautiful, Bouncing . . . New Technology!

ForeSee Results is proud to announce our latest innovation, CS SessionReplay, introduced today at eMetrics in San Jose.

CS SessionReplay is a brand new technology that lets you record and watch actual site visitor sessions in our Online Portal, enabling you to extend the benefits of your ACSI-driven satisfaction analysis of key visitor segments down to the individual respondent level. In other words, let satisfaction data and open-ended comments show you which sessions will be useful and relevant, and then watch what your users are actually doing on your site, including their mouse clicks and movements, page scrolling, form entry, and all interactivity with a website (all while adhering to the strictest privacy and security standards). It even skips over idle time so that you're just watching the good parts, just like TiVo for your website!

Here's a link to watch a video showing you how it works. Caution: it starts playing as soon as you click the link, so turn your volume down if you don't want to blast everyone away! It's about a minute long. CS SessionReplay Video. (Look closely and you may just see Jim Sterne and Eric Peterson!)

The clients that are already using it are finding it's a great way to get usability insights without the cost or artificial environment of a usability lab. The addition of CS SessionReplay to existing customer satisfaction analytics and usability services allows ForeSee Results to provide a single, unified platform which links recordings of visitor sessions, customer satisfaction scores and impacts, comments and feedback about a site, and third-party data--all in one place--which is good news for companies who want to simplify without losing functionality or analytics capabilities.

We bought the technology from Nitobi last year and have been working furiously to integrate it with our platform and get it ready for prime time. It finally is, and we couldn't be prouder. Great job to everyone on our technology team and product team, who did an amazing job creating a valuable solution for companies struggling in a recession.

It's Almost Time . . .

I am here at eMetrics in San Jose for what will for sure be another great emetrics conference put on by Jim Sterne and his team.  And while I always look forward to eMetrics, this time will be even better.

Tomorrow morning at eMetrics we will be announcing a new product from ForeSee Results that builds on our exisitng product and the American Customer Satisfaction Index technology. 

A lot of great effort by our team at ForeSee Results has gone into the product, and it will take the web metrics ecosystem to the next level!  Details tomorrow.