I couldn't be happier to announce that Kevin Ertell has joined ForeSee Results as Vice President of Retail Strategy. For those of you who don't know Kevin, he was SVP of e-business at Borders, and before that, he was SVP at towerrecords.com. Kevin has actually been a client of ours for years now, so he's a true believer in the ability of online customer satisfaction metrics, and more specifically the ACSI, to transform the way retailers are doing business online and across channels.
We brought him on board for a few reasons. Our retail business is growing so much, that we really needed someone to ensure that the quality of our products and services remained as high as it has been, even as we grow. And I don't think you'll find someone with more expertise, thought leadership, and the respect of the retail community than Kevin. Because he comes from a retail background and had so much success transforming the online businesses of Borders and Tower, he's going to bring a unique perspective that will really help our product, delivery, and marketing teams create and implement solutions that retailers really need.
Kevin is blogging at Retail: Shaken Not Stirred--so go check it out and leave him a comment. Hes also on Twitter @kevinertell.
Kevin Ertell serves up a cocktail of e-retail and cross-channel strategies, tactics, observations, and ideas.
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