The Open Campaign

Have you checked out Webtrends' Open Campaign?

"This campaign is about Open Exchange - of information, ideas and numbers. We're going behind the scenes of an actual marketing campaign to show in real time how these elements come together to generate profound customer insight and digital marketing success."

The idea is that it'a a living, breathing, live case study of how to run an online marketing campaign. We're partnering with Webtrends to do online customer satisfaction and usability audits and have put up a lot of content about what we're doing for the campaign.

Here's a snapshot of how we see our role in the campaign.

Here's a bit about our methodology. 

This is a great idea, and hats off to Webtrends for thinking of it. We've been working with Elizabeth over there who has just been great, and who is really excited about the potential for our partnership and integration. We see amazing case studies with clients all the time, but often corporate communications prevents them from telling their story. This will be fun to watch because there are no holds barred--you will see what happens, the good, the bad, and the ugly.

So stay tuned and check in and watch as things develop. See how they're using email marketing, search marketing, ad buys, and other techniques to maximize the effectiveness of this campaign. It's going to be interesting to watch. Let us know if you have any specificf questions--this campaign is an open book.
 

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