Another lackluster week.
Another week come and gone, one week closer to the end of the holiday season and the latest Online Holiday Spending results from Comscore released today. For the week ending December 11th, online holiday spending was up 4% from last year. For the current holiday season, online spending is running 3% up from last year (Nov 1 - Dec 11).
2008 was a tough year as we all know, and Comscore last year reported a 3% decline in 2008 from 2007 online holiday spending levels.
Half full or half empty?
So how should we feel about a 3% increase for the current holiday season compared to a 3% decline from last year? A 3% increase is not a decrease and some may say flat is the new up, And if just look at those two reference points we would fell pretty good. However, if we go back to 2007, we saw a 19% increase in online holiday spending from the prior year. As we saw last week, consumer's satisfaction with online retail sites is down significantly from last year. And looking further into the situation, we see the same trend we saw last year - that we are seeing a further separation from the high performing sites and the rest of the pack.
Here comes Green Monday
Green Monday is the last Monday of the holiday season where you can still use ground shipping and get it there by Christmas, and usually with free shipping. Over the last few years this has been the largest online holiday spending day of the season. Well, Green Monday is here tomorrow. And we are anxiously awaiting the results. Not only of the dollars spend but also how well consumer's needs are met - in other words, their level of satisfaction.
What do you think ?
Is the glass half full or half empty - should we be happy with the 3% increase in online holiday spending?
Will Green Monday give us a big boost this holiday season ?
If people get the same level of service whether they do business online or off, they will choose the channel that best suits their need and not avoid one or the other because they don't trust the quality
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This is where search comes in. The Index found that search is consistently one of the highest impact satisfaction drivers (or "elements") in a user's overall impression of the e-government experience. For over 90 percent of sites measured by the ACSI, search is a high-impact element. Search also tends to earn poor ratings.
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But improving navigation is not always the most impactful way to compensate. Sometimes, identifying what people are searching for and finding other ways to make the information more accessible is the key.
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run them by me to see what I would think. I waited a week for them to call and then when I called them back, it was like I had never been there the first time! The prices they were quotin
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According to SpendMatters, one big reason the government burned through $2.3 billion in TARP funds for CIT even though it was buckling under debt was to try to avoid ruining everybody's Christmas this year.
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For over 90 percent of sites measured by the ACSI, search is a high-impact element.
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The numbers are in. And they look good. It appears that online holiday spending rose slightly this year, by 5 percent, to $27 billion.
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For the time period from Black Friday through Christmas Eve, sales showed a slight uptick, rising 3.5 percent.
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If people get the same level of services, whether they do business online or offline, will choose the channel that best suits your needs and avoid the one or the other because they do not trust the quality.
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DiscountedGranite.com offers a wide range of natural stone products. From the kitchen countertops and bathroom vanities for the jacuzzi and fireplace surrounds to full wall and floor panels.
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Ople get the same level of services, whether you do business online or offline, will choose the channel that best suits your needs and avoid the one or the other because they do not trust the quality Do you make money out of this blog? just curious
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