FREEDyourMind

Announcing a Beautiful, Bouncing . . . New Technology!

ForeSee Results is proud to announce our latest innovation, CS SessionReplay, introduced today at eMetrics in San Jose.

CS SessionReplay is a brand new technology that lets you record and watch actual site visitor sessions in our Online Portal, enabling you to extend the benefits of your ACSI-driven satisfaction analysis of key visitor segments down to the individual respondent level. In other words, let satisfaction data and open-ended comments show you which sessions will be useful and relevant, and then watch what your users are actually doing on your site, including their mouse clicks and movements, page scrolling, form entry, and all interactivity with a website (all while adhering to the strictest privacy and security standards). It even skips over idle time so that you're just watching the good parts, just like TiVo for your website!

Here's a link to watch a video showing you how it works. Caution: it starts playing as soon as you click the link, so turn your volume down if you don't want to blast everyone away! It's about a minute long. CS SessionReplay Video. (Look closely and you may just see Jim Sterne and Eric Peterson!)

The clients that are already using it are finding it's a great way to get usability insights without the cost or artificial environment of a usability lab. The addition of CS SessionReplay to existing customer satisfaction analytics and usability services allows ForeSee Results to provide a single, unified platform which links recordings of visitor sessions, customer satisfaction scores and impacts, comments and feedback about a site, and third-party data--all in one place--which is good news for companies who want to simplify without losing functionality or analytics capabilities.

We bought the technology from Nitobi last year and have been working furiously to integrate it with our platform and get it ready for prime time. It finally is, and we couldn't be prouder. Great job to everyone on our technology team and product team, who did an amazing job creating a valuable solution for companies struggling in a recession.

ForeSee Results Acquires Red Spade

We’re thrilled to announce our first acquisition—a Chicago usability consulting firm called Red Spade that we had heard great things about from their clients like Best Buy, Borders, JC Penney, Lands End, Walgreens, and DTE Energy. ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help online businesses determine which areas of online improvement would have the greatest impact on satisfaction, likelihood to purchase, loyalty, word of mouth and ROI. By adding usability audits, we’ll be able to provide companies with specific prescriptive information based on usability best-practices about the changes they should make to increase satisfaction and influence customer behavior. The ACSI methodology will focus the usability audits so that companies don’t have the expense of a site-wide audit. Jennifer and Kay over at Red Spade are moving their office from Chicago to join us in Ann Arbor on October 1, and we can’t wait to integrate them into the team!