ForeSee Results Acquires Red Spade

We’re thrilled to announce our first acquisition—a Chicago usability consulting firm called Red Spade that we had heard great things about from their clients like Best Buy, Borders, JC Penney, Lands End, Walgreens, and DTE Energy. ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help online businesses determine which areas of online improvement would have the greatest impact on satisfaction, likelihood to purchase, loyalty, word of mouth and ROI. By adding usability audits, we’ll be able to provide companies with specific prescriptive information based on usability best-practices about the changes they should make to increase satisfaction and influence customer behavior. The ACSI methodology will focus the usability audits so that companies don’t have the expense of a site-wide audit. Jennifer and Kay over at Red Spade are moving their office from Chicago to join us in Ann Arbor on October 1, and we can’t wait to integrate them into the team!