FREEDyourMind

Audiocast #4 with Evan Schuman: The Future of the Web Analytics Industry

Here’s the last segment of my first series of audiocasts with Evan Schuman of StoreFront Back Talk. We talk about the future of the analytics industry and how it’s essential for any analytic vendor to be completely honest and transparent about what their metric is truly capable of (without overpromising or overreaching). The future will be about how metrics work together to provide online companies with a complete picture of actionable data and insights.

Audiocast #3 with Evan Schuman: The long-term view of customer satisfaction metrics

I see a lot of sites focusing on short-term or even historical metrics, like purchases. Knowing how many people bought something tells you what they did yesterday, but not what they’ll do tomorrow.

The true value of the website becomes clear when it’s measured in a way that assesses long-term value and not just short-term gains.  In the third installment of my e-retail audiocast series with Evan Schuman, we talk about how customer satisfaction can quantify the value of a customer in terms of their purchase, loyalty, and word of mouth behaviors down the road, not just what they did yesterday or what they’re doing today.

Audiocast #2 With Evan Schuman: Multichannel/Merged Channels

I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek) about a variety of topics having to do with measuring the online experience. I posted the first one (about the Nielsen/ComScore "time spent" metric) last week.

This week's installment is about the challenges and opportunities of multichannel or "merged channel" measurement, which sort of fits in with my theme this week about online shopping during the upcoming holidays, since most retailers selling  holiday gifts online are working in a multichannel environment.

Hear the audiocast below if you have Quicktime (while I figure out how to support other players on the blog), or you can also get the audiocast here .



Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment. I'll be posting the remaining few segments of my chat with Evan in the coming weeks.

I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek) about a variety of topics having to do with measuring the online experience. I posted the first one (about the Nielsen/ComScore "time spent" metric) last week.

This week's installment is about the challenges and opportunities of multichannel or "merged channel" measurement, which sort of fits in with my theme this week about online shopping during the upcoming holidays, since most retailers selling  holiday gifts online are working in a multichannel environment.

Hear the audiocast below if you have Quicktime (while I figure out how to support other players on the blog), or you can also get the audiocast here .



Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment. I'll be posting the remaining few segments of my chat with Evan in the coming weeks.

Audiocast #1 with Evan Schuman: Time Spent Metrics

I recently did a series of audiocasts with Evan Schuman (of StoreFrontBackTalk and eWeek fame) about a variety of topics having to do with measuring the online experience.

The first audiocast is available by clicking here , and it's about what Evan and I both consider to be the deficiencies of the newish Nielsen/Comscore measurement focusing on time spent (instead of just hits and clicks). I did a blog entry about it at the time too, and I haven't changed my mind. Time spent is at best an incomplete metric and at worst a misleading one.

We'll be posting the other segments in the coming weeks, and they include topics like multichannel measurement, where web analytics is going next, and online metrics in general. Let me know if you have any feedback on the content or format either by emailing me at larry.freed at foreseeresults dot com or by leaving a comment.