I am at the Word of Mouth Marketing Association Summit (WOMMA). A great group of people that are at the forefront of the word of mouth marketing movement. And with that cutting edge thinking the experience of being at WOMMA is an experience. People are twittering, blogging and who knows what else thorughout the conference (search for #WOMMA on twitter).
While at times I have wondered about the value of twitter, I saw some value here at the WOMMA show. You get instant feedback on the presentations. It kind of reminded me of the CNN coverage of the presidential debate. As I was a participant in a debate on the ACSI vs. NPS, the twitter traffic gave me instant feedback on the debate. Now debating against NPS is fun and easy. NPS is a great example of a BAD METRIC. No accuracy, precision or reliability. You might be better off using a dart board then NPS.
And I had another experience of a lifetime. As an example of word of mouth marketing, the WeinerMobile from Oscar Mayer was at the conference. And as my luck would have it, one of my colleagues, Gavin Hewitt, won us a trip in the WeinerMobile.
Now, imagine this, cruising down the Las Vegas strip in the WeinerMobile. Talk about word of mouth. Although I am not sure what they were saying. Check out www.hotdoggerblog.com.
